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human connection in sales

The Importance of Human Connection in Sales When You’re Closing Deals

In this day and age, when everything is almost automated, it’s easy to forget the value of authentic interaction. While digital tools and artificial intelligence have streamlined prospecting, nurturing, and outreach, they can never fully replicate the importance of human connection in sales. Especially when deals are on the line,

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direct sales marketer

Marketing as a Career: Why Starting in Direct Sales Prepares You for Anything

Pursuing marketing as a career often conjures images of sleek digital campaigns, brand strategy meetings, or creative brainstorming sessions for the next viral ad. Although these elements certainly play an integral role, there’s a foundational experience that prepares professionals for nearly every challenge they’ll face in marketing: direct sales.  Often

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