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Updates From Praxis Management Group

A lead generation strategist listening intently

Why Listening Is the Secret Weapon in Face-to-Face Lead Generation Strategies

It’s easy to underestimate the value of simple human interaction. Yet, in-person engagement is still one of the most effective lead generation strategies available to businesses and organizations of any size or scale. While digital campaigns rely heavily on automation and analytics, face-to-face interactions succeed because they are built on

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contract signed for retained customer

Customer Retention Management Starts With the First Handshake: Here’s Why

In a market where competition is relentless and consumer expectations are ever-evolving, brands must work smarter, not just harder, to keep customers engaged. That’s where customer retention management becomes a non-negotiable pillar of sustainable success. While many organizations focus their resources on marketing campaigns and new customer acquisition, they often

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human connection in sales

The Importance of Human Connection in Sales When You’re Closing Deals

In this day and age, when everything is almost automated, it’s easy to forget the value of authentic interaction. While digital tools and artificial intelligence have streamlined prospecting, nurturing, and outreach, they can never fully replicate the importance of human connection in sales. Especially when deals are on the line,

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